Digital marketing like we all know it to be, involves selling a business on digital platforms. This form of marketing is relatively new, but it still embodies the basic concepts of traditional marketing. Your digital marketing strategy is a very important guide to taking advantage of many opportunities to grow your business is new ways. Digital marketing is now embraced by a lot of top companies as their primary means of marketing. Digital is gradually taking the reins from Face to Face marketing and telemarketing for a couple of reasons; Your face to face marketing may be ill-timed due to the different schedules people have, you may choose to wrong time to walk into someone’s office to sell your product. Also telemarketing is not such a good option these days because folks are tired of long and boring calls. Here comes digital marketing, which allows you to showcase your business to people from wherever you are, and this people get to see your business at the right time when they are in a more relaxed mood to see it. Still some people are yet to get a hang of it. Besides creating a bunch of social media accounts and sending out a couple of posts when you remember to, what is your Digital Marketing Strategy? Random instagram posts every few days is not a strategy.
In this article we would touch on 5 reasons you need to refocus your digital marketing strategy.
1. The Market is Very Large
Consider the fact that the digital space within which you intend to sell your products or services is so wide and far reaching, and it is impossible to get to everyone. It is better to focus on the section of the market that gives you a greater opportunity. Your digital marketing strategy must capture the right audience and you begin to build content that would speak to your audience. Refocus and center in on locations, age groups and demographics that buy more of what you are selling. There is no need marketing to locations and demographics that do not fall within your intended audience, it is only a waste of time.
2. Dynamics and Change
You might have had some success in the past with certain digital marketing strategies, but sometimes you have to move on from that. The digital space is dynamic and moves very fast, trends come and go. If you observe that the market is moving away from a system that you have gotten used to and a new system is being adopted, you must quickly adapt if your business would survive. Remember the past, live in the present, and think about the future
3. Content Creation
The digital space is driven by content. Every brand, business, seo agency and ecommerce development company is trying to create appealing content. Your product should be the center piece of your digital marketing strategy, surrounded by well crafted content. Your content has to be very well put together. It also has to be engaging and relevant. In any digital marketing strategy, content creation has to be prioritised. Get everything right, including; instagram posts, tweets, Marketing emails, videos etc.
4. Analytics , Insights and Measurements are Telling:
One great thing about digital marketing is the Analytical tools, available on these platforms. They help to measure how well you are doing. If Analytics is reporting underperformance in key areas, that is a valid reason to re-evaluate your digital marketing strategy. Some analytical indicators of underperformance include; high bounce rate on your website and low open rates on your email marketing.
5. Scaling your Business
When you set out to market your business digitally, the primary instinct is to hop on platforms and tool that are free to use. After these free tools have been exhausted and you have reaped the benefits, you should be willing to upgrade to paid platforms. This is a whole new level entirely as paid platforms come with additional features that could boost your digital marketing strategy. Examples include; moving from a wordpress site to buying your own domain.
About the Author
Junaid Ali Qureshi is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include progostech.com ,Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.